For many of us, the phrase “digital audit” may be strange. All of our interactions and visibility in the digital channel are being audited. A digital audit is a thorough, personalised evaluation of your web and mobile experience, with insights compiled in a report intended to aid your company in understanding how to successfully use digital channels to fulfil strategic goals.

Instead of merely a general WEBSITE examination, a professional digital audit offers a deeper and more tailored study. The should-haves and could-haves must also be included for better business advice and support.

Digital Audit elements

Quantitative Review:

In Quantitative Review, the review takes into consideration metrics as the primary aspect.

  • Data of Google Analytics
  • Purchase funnel of E-commerce 
  • Reports of PPC ads
  • Data and reports of CRM
  • Social media analytics
  • Historical SEO rank monitoring data
  • Qualitative Review:

The important component of a qualitative review is selecting the necessary and relevant data from a wealth of information, and the evaluation comprises

  • Lead generation from usability and accessibility
  • Successful email design and message
  • Content for Social media 
  • Website design and user experience (UX)
  • Brand consistency across platforms.
  • Your website’s Calls to action
  • Knowledge of and experience with e-commerce
  • Brand messaging across platforms.
  • Website examination

Many quick and free online service agents are available for website inspection. Such reports that lack context, explanation, and prioritising are not helpful because they cannot produce an entire result. A thorough report highlighting broken links, duplicate content, absent title tags, and subpar site performance can only be provided by a professional team.

  • A Concise Competitors

Your digital visibility is impacted by the digital metrics of your rivals. A simple analysis of your competition can help you improve your online presence.

  • Digital Marketing Plan Modifications

A digital audit may change your digital marketing strategy, which will help you better visualise your campaign’s progress. When evaluating:

  • Email
  • Website(s)
  • Organic social media interaction
  • Paid social media campaigns
  • Organic search
  • Content marketing
  • Local marketing (such as using local business listings)
  • Conventional digital ads (such as banners, videos, etc.)
  • Reputation Control (e.g. reviews)
  • PR / Media attention
  • Statistics & Methodologies

A professional audit team may offer recommendations and methods based on the audit findings. Positive aspects must be developed, and negative aspects must be fixed, according to the study. The service is dependent on the Firm requirements & Fees even though the competent audit team produces a progressive Digital foundation.

  • Personalized & Customized Strategies

Your main digital marketing channels must have customized and personalized tactics.

  • Plan for improving a website
  • To target with an organic search strategy, using keywords or searcher intents
  • Targeting suggestions for paid advertisements (demographics, geography, interests, etc.)
  • On your website, provide calls to action.
  • Recommendations for messaging (brand voice)
  • Recommendations for content mediums (concentrating on video, photography, tools/applications, etc.)
  • Recommendations for content-type (educational, promotional, etc.)
  • Plan for email communications
  • Channels where you should improve your focus
  • Channels where you should reduce your focus
  • Additional software is required to carry out your digital plan.
  • Long-term advice framework

A thorough audit provides long-term guidance on where to invest and how to expand a business digitally for a few years.

  • Important Performance Metrics (KPIs)

A digital audit team may recommend a variety of actions, such as setting reasonable KPI goals and tracking ups and downs. These KPIs change depending on the sort of business.

  • Examining internal processes

The audit team can identify the necessary improvements in the internal operations by carefully examining and interviewing considering:

  • Organisational design.
  • Qualifications needed for current team members.
  • Added team members were needed.
  • Processes for project management that can increase the adaptability of your marketing team.
  • Quality control procedures to prevent errors for your brand online.
  • Accessibility to audience

Making sure that your target audience can see your online profile is just as vital as improving your online presence. A larger audience generates potential customers. More viewers can improve your SEO, improving your search results.

  • Utilization of Digital

On occasion, the internal staff must also improve digitalization. We must put greater emphasis on team software, intranets, and communication tools while also offering comments on how to increase productivity or communication.


Types of Digital Audit

  • Journey in Business

The audit in this context is the analysis of human and digital touchpoints in the business journey to comprehend the full client experience with your product or service offering and to identify the pain points, driving forces, and necessary updates.

  • Investigating social media

The audit in this case consists of an examination of the rivals’ social media strategies across a variety of different channels. You may assess lead generation from social media that

drives traffic to your website and the engagement on your social platforms with the help of this analysis of content strategy and organic social content.

  • Evaluation of SEM

The review of a website’s search engine marketing strategy in this case constitutes the audit. Considering keyword campaigns, offering keyword analysis, and other services that boost organic traffic, assessing the caliber of the material on your website, and/or contrasting your site’s present rating with that of your main rivals.

  • Evaluation of SEO

The audit in this case examines a website’s potential and likelihood to rank on an organic page search utilising well-known search engines like Google. It enables you to identify any unethical behaviour that can adversely impact the performance of your search results.

  • Analysis of the Digital Platforms’ Consistency

The audit in this case examines platform consistency across all digital platforms. This will assist you in managing your web and social media presences effectively if they are now handled inconsistently by several groups and individuals without a unified strategy.


Here, an audit entails evaluating a website concerning nine areas of design principles and user experience criteria. This establishes quick wins and clears pain spots that might be easily fixed. It also determines a high-level overview of where your application now sits for general user expectations in the factors of Search, Performance, Visual Design, etc.

  • BAYMARD Evaluation

Here, an audit is an examination of a website’s functionality in terms of a variety of user experience (UX) areas, such as on-site search, filtering, product descriptions, loading times, and readability of design. This will evaluate your existing online shopping experience in comparison to well-researched online shopping best practices and identify necessary UX changes.

  • Examining the Core Tech

Here, an audit is an examination of a website’s structural elements. This is to inspect every technology that is now running your website or a competitor’s website. It enables you to look at performance concerns with your technical stack, evaluate the technical stack of your top competitors, and create your application.

What gear should you have for a digital audit?
  • Determine the domains that your digital audit report needs.
  • Gather historical and contemporary marketing strategies.
  • Talk to the IT department and have a discussion to understand the precise digital position.
  • Discuss and communicate with the HR department to obtain a report on the current and required workforces.
  • Prepare to work with a new team for improved performance and quality output.
  • Teach your team that the purpose of an audit is to improve operations, not to examine specific individuals.
How to Choose a Partner for a Digital Audit?
  • Team with expertise and creativity offering appropriate fees
  • Handling a variety of business types
  • Members of the agency team with prior client-side (in-house) experience
  • Members of the agency team with prior client-side (in-house) experience


External Audit

Internal Audit

Forensic Audit

Operational Audit

Investigation Audit


Office No:154,First Floor,
Ten Works Business Center,
Doha Souq Mall, Al Nasr, Doha, Qatar

Ph: +974-6644 0265

Copyright © 2024 | Powered by GSPU Management Consulting Pvt Ltd
Scroll to Top